Snorre Bergerud on the Value of Creative Process

We are back in a renowned producer's studio in Vilnius to discuss what AI means for music creation, why he aims to ignore social media discourse (and advises you to do the same), and how to help Lithuanian artists break out internationally – if they wish to do so.

"There are loads of Lithuanian artists who have everything it takes from a creative point of view to become an international success," he says. They only need the right infrastructure.

Interviewed by Karolis Vyšniauskas in April 2026.

Supported by Lithuanian Media Foundation.

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